Airlines — JAN 09, 2022MMPRC Hosts Tourism Marketeers Evening 2022, Collects Industry Feedback for 2023 Destination Marketing Strategies
Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) successfully concluded the Tourism Marketeers Evening 2022, hosted to collect feedback, ideas, and opinions from the tourism industry stakeholders for the destination marketing strategies for the Maldives for the year 2023. The event was held on 28th September, Wednesday, at Meeruma. A total of 41 tourism professionals took part in the event from a diverse range of travel trade vocations including; Managing Directors; General Managers; Sales and Marketing Managers; and other relevant tourism professionals. Stakeholder input has always been a key component of MMPRC’s strategic planning process. Continuing our annual Tourism Marketeers Evening, following a two-year hiatus due to the covid-19 pandemic, is one of several activities conducted throughout the year to gather industry ideas and feedback. We work closely with the tourism industry and our partners to direct a collaborative effort to best develop and market the destination brand. The primary objective behind hosting this event was to gather expert opinions from tourism industry professionals regarding marketing the Maldives as the most preferred destination. Speaking at the event, the Chief Executive Officer and Managing Director of MMPRC, MR Thoyyib Mohamed stated that “MMPRC has always prioritised working in collaboration with the industry when we craft the strategies that promote the Maldives as a destination. The ideas, feedback, and even criticism we get from our industry partners are crucial to constantly keep improving our brand. I am extremely grateful to all the attendants for the tremendous support we received for this year’s Tourism Marketeers Evening.” Together with our industry, we brainstormed ideas in order to align and formulate our promotional activities and marketing strategies. The event included sharing ideas on innovative destination marketing and discussions on delivering similar destination messages from the entire Maldivian travel trade rather than fragmented messages. Sessions such as this help us and the industry to build a cohesive, strong, and alluring ‘Maldives’ brand. The brainstorming sessions and feedback will also help us work even closer together with our industry partners in the years to come. The Tourism Marketeers Evening saw discussions on marketing activities such as fairs, roadshows, and familiarisation trips, as well as exchanging ideas on markets, segments, social media and promotional materials. One of the most exciting discussions, under the theme of “Working together through challenges”, was on addressing uncertain situations that arise within the industry due to external factors, geopolitical circumstances, and averting and dealing with such crises as one. Tourism industry representatives also shared their ideas, opinions, and suggestions for MMPRC’s destination marketing plan for the upcoming year. “This is my first time at MMPRC's Marketeers event, and I think we had some very nice ideas shared by our industry colleagues here. I think it would have been better if we had more time, maybe this could be a longer event? People have a lot to share and discuss when they are together, but we are not able to come together in one place like this very often, especially industry experts. Overall I think it was a great event.“ - Fathimath Reena, Business Development Director of Oaga Resorts. “The event is very good, it's great to meet the MMPRC team and share our ideas with the industry stakeholders. Having people from the different areas of the industry coming together was very good. I would love to see more events in a casual environment from MMPRC, for brainstorming and networking.“ - Ali Ameen, Managing Director of Travel Beach Maldives. “This was a very nice event. Lovely. It was so nice to meet everyone in person, all the helpful people from MMPRC, because you guys are so collaborative and we always talk over emails so it's great to meet everyone who is in touch with us. It was great to meet different members of the event who have different ideas and perspectives. Thank you so much“ - Anastasiya Babenko, Marketing and PR Manager of LUX South Ari Atoll. The marketing efforts by MMPRC carried throughout the year is in part - a coordinated effort by all of our industry partners in the Maldives. By the end of August 2022, MMPRC has marketed the Maldives at; 32 fairs; 3 roadshows in 7 cities; 16 FAM Trips; 6 virtual events 12 joint promotions and 12 social media campaigns. Additionally, 63 other marketing campaigns had been conducted to great success. MMPRC also engages PR agencies to implement PR and Trade Strategies in 15 key markets around the world. The efforts of MMPRC and the Maldives tourism industry have yielded several awards and accolades over the past years. The most notable of these were in 2020 and 2021, as the Maldives secured the title of ‘World’s Leading Destination’ for two consecutive years. The board and staff of MMPRC extend our deepest gratitude and appreciation to each and every single individual working in the tourism industry, and all professionals who attended the Tourism Marketeers Evening 2022 to share their ideas, thoughts, and feedback on how to continue to keep the Maldives at the top of holidaymakers dream vacation list. With the feedback and comments received, we will be able to achieve even greater heights in tourism promotion.
Airlines — JAN 09, 2022Malahini Kuda Bandos Upgrades To A 5* Upper Class Boutique Resort!
Taking luxury to a whole new level, the Maldivian island homesteads inspired Malahini Kuda Bandos upgrades to a 5* Boutique Upper Class Resort. The long-anticipated upgrade of this plush boutique retreat, nestled within the Kaafu Atoll, features new villa categories, restaurants, modern amenities and refurbishments that are brimming with opulence. Encompassing a picturesque lagoon, white sandy beaches and turquoise crystal-clear water, this paradise island is just a 10-minute speed boat ride away from the International Airport. Easa Mohamed, General Manager, Malahini Kuda Bandos, shares his excitement, "After being cooped up at Casa Home Sweet Home, travelers are looking to splurge a little more on memorable experiences during their getaways. We are delighted to position Malahini as a 5* Upper Class boutique, where our guests can choose from a variety of spaces and customized services and cuisines at their favorite destination for luxury and leisure. We look forward to welcome our guests and have them experience luxurious hospitality in its true form Elevating gastronomy to new heights each existing restaurant and bar will offer and enhanced experience. Additionally, the new offerings with its swanky decor, also holds its own with mouthwatering array of flavors. Taking fine dining experiences to a new height, quite literally, discover an elevated dining experience brimmed with sublime views of the sunset and delectable tastes as you enjoy a quaint private dinner with your special one at our Treetop Dining. Craving for perfect flavors of cheese with every bite? Our guests can indulge in an authentic Italian encounter at Kuredhi for that perfect slice each time — it’s the closest you will feel to the Italian classics with a hint of gastronomic creativity. Kashibo offers an engaging, modern dining experience with the most flavorful Japanese dishes as you enjoy the high energy live action performance of our expert teppanyaki chef at the venue. Sonika Adlakha, Commercial Director, Malahini Kuda Bandos, adds, “It’s an exciting phase for the industry and for us at Malahini Kuda Bandos. With our state-of-the-art upgrades and offerings, we have tried to optimally infuse the light, open and airy design evoking the laid-back, free-spirit ambiance with a hint of luxury that visitors seek in the Maldives. Our upgraded modern retreat, where beach resort merges with luxury hotel facilities, is surrounded by natural beauty and culture, polished by a touch of ultra-elegance. We have always been a strong competitor in our segment and have been a preferred choice by our regular and first-time travelers. We appeal to individuals seeking a unique and personalized experience in the lap of luxury.” The new spaces include Sunrise Beach Pool Villas, Sunset Beach Pool Suites and Lagoon Pool Villas — each comes with its distinctive charm as their elements have been meticulously selected and handcrafted to give you your idyllic, tropical utopia that is quintessential to the Maldives. Unmatched natural beauty, once in a lifetime experience, privacy and personalized luxury in sumptuous Malahini service and one of the most breathtaking house-reefs in the Maldives.
Airlines — JAN 09, 2022BRENNIA KOTTEFARU AWARDED “BEST HOTEL” BY VOYAGE PRIVE
Brennia Kottefaru has been awarded the “Best Hotel” award for the year 2022 by Voyage Prive, a luxury travel club with over 44 million members worldwide. The award is given to the hotel with the most room nights, marking Brennia Kottefaru as the most desired holiday destination in 2022. “We are delighted to receive this year’s Best Hotel Award. Everyone from the Kottefaru team is thrilled to be recognised and it is a testament to the excellent work we have been doing together as a team to provide the best possible experience to our guests”, Ali Zahir, Chairman of Brennia. Brennia Kottefaru was also awarded the Traveler’s Choice award by TripAdvisor earlier this year. Surrounded by a panoramic view of a large beach and lagoon, Brennia Kottefaru is located in Raa Atoll and home to 142 beautifully curated spacious villas, boasting an abundance of space, and nature all around and passionate resort hosts to guide you throughout your stay.
Crescent Rating, the leading authority on halal travel and tourism describes “Halal Travel” as Muslim travelers, who do not wish to compromise their faith-based needs while travelling for a purpose, which is permissible. or it can also be defined as Halal conscious travelers, travelling for any purpose, which is Halal (permissible). The level of adherence to faith-based needs may vary from one traveler to another. As such, these terms refer to Muslim travelers who are looking for at least some form of faith-based need while traveling. Most Muslims will at the very least look for Halal food while traveling.
Nevertheless, Maldives being a unique destination that is visited by different nationalities and faith does things a bit differently. We work with close knit partners to adhere to strict Muslim friendly practices. Maldivian Resorts are halal friendly and has the capacity to fully provide this service. It does not matter if resorts sell alcohol or pork. Resorts are equipped in a manner that they can provide 100% halal travel packages.
Maldives Halal Travel also known as MHT is the one stop destination for all things Halal Travel in the Maldives. We pride ourselves in curating Halal Friendly packages alongside our exclusive partners while promoting Maldives as a Halal Friendly destination in the global stage.
Maldives Halal Travel’s portfolio of products includes exclusive halal news, offers, Maldives Halal Travel Magazine (Print & Digital), Muslim Friendly Travel Rating (MFTR), advisory & consultancy, PR & marketing, trainings, conferences, specialized content creation, visiting designated halal travel fairs & expos as well as hosting Halal Travel Awards.
News — Oct 01, 2022
MMPRC Hosts Tourism Marketeers Evening 2022, Collects Industry Feedback for 2023 Destination Marketing Strategies
Resorts — Sep 29, 2022
Malahini Kuda Bandos Upgrades To A 5* Upper Class Boutique Resort!
Resorts — Sep 27, 2022
BRENNIA KOTTEFARU AWARDED “BEST HOTEL” BY VOYAGE PRIVE
News — Sep 27, 2022
British Airways To Re-Commence Scheduled Flights To The Maldives
Muslim Friendly Travel Rating (MFTR) is a voluntary rating that examines and evaluates tourism properties in the Maldives, specifically the resorts, safaris, airports, guesthouses, and city hotels based on their level of Muslim friendliness.
For PropertiesGet Rated
MFTR is an independent rating system that is grounded on an institution's overall Muslim friendliness. The rating system enables and encourages more Muslim-friendly travelers to visit a country or a property, while also enabling the rating to be used as a marketing technique.
For PropertiesView Properties
The star symbol added to an institution is an award granted after a thorough quality assessment is completed and approved by the MFTR. The process helps a traveler know what to expect beforehand from an institution.
We have eased your booking experience to simplify it as much as possible. Our “Book Now” button will lead you to selecting number of days, type of accommodation you prefer as well as your preferred meal plan. These details allow our curators to understand what exactly you are looking for on your halal vacation and how we can make it worthwhile for you.
Based on the details provided by you, we will design a custom itinerary to accommodate your Muslim-friendly requirements. Our MHT experts have travelled across Maldives having experienced 100’S of resorts themselves and are uniquely equipped to suggest you the best holiday options on your optimal budget.
Our experts will reach out to you with a finalized itinerary based on your budget and requirements. This will include a detailed day-to-day breakdown of your stay, Maldives FAQ’S, activity recommendations, halal F&B reservations, Qibla and prayer room and many more. It will also include information about the separate facilities available for use such as spa or pool. All the Muslim-friendly travel arrangements are carefully taken care off by us with close council from our clients to the slightest of details.
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