The 3rd Edition of the Maldives Halal Travel Magazine Launched at ATM 2024

Maldives Halal Travel (MHT) has officially launched the 3rd edition of its magazine at the Arabian Travel Market on 7th May 2024 in Dubai. The 3rd edition of the Maldives Halal Travel magazine was launched by Zihuny Rasheed, the Deputy Managing Director of Maldives Marketing and PR Corporation (MMPRC) – Visit Maldives.

With a special feature of Adaaran Resorts Maldives and properties featured under the BEST for its unique aspects, the Maldives Halal Travel magazine acts as a guide for travelers seeking a halal travel destination for their idyllic getaway experience.

Maldives Halal Travel’s portfolio of products includes exclusive halal news, offers, Maldives Halal Travel Magazine (Print & Digital), Muslim Friendly Travel Rating (MFTR), advisory & consultancy, PR & marketing, trainings, conferences, specialized content creation, visiting designated halal travel fairs & expos as well as hosting Halal Travel Awards.

Muslim Friendly Travel Rating (MFTR) is a voluntary rating that examines and evaluates tourism properties in the Maldives, specifically the resorts, guesthouses and city hotels based on their level of Muslim friendliness. MFTR acts as a stand-alone accreditation business focused on producing trusted and reliable Muslim friendly rating results visitors.

Tourism establishments are graded ‘voluntarily’ from 1 Star up to 5 Stars with 1 Star being considerably basic in the Muslim friendliness services it offers and 5 Stars meeting the highest requirements. The rating system enables and encourages more Muslim-friendly travelers to visit a property, while enabling the rating to be used as a marketing technique.

This initiative is spearheaded by Dr. Hussain Sunny Umar, whose doctoral thesis was titled “Developing Islamic Tourism in the Maldives.” Backed up by his academic knowledge, expertise in developing new products and the support of MMPRC and Ministry of Tourism, he has ambitious plans to develop halal tourism in Maldives.

The Managing Director of MHT said, “it is a potential market worth over $189 billion. The goal is to drive Muslim travelers to Maldives especially from the GCC region. Maldives as a 100% Muslim country has the potential to drive this market”.

Interested parties are requested to reach out to: marketing@maldiveshalaltravel.com for further information or press related inquiries.

To read the online publication, visit: Maldives Halal Travel Magazine - 3rd Edition