Maldives Aims for $5 Billion in Tourism Receipts in 2025 Following Record-Breaking Year in 2024

The Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) has announced a bold target of $5 billion in tourism receipts for 2025, building on the record-breaking success of 2024. Chairperson Abdulla Ghiyas and CEO Ibrahim Shiuree shared the plans during a press conference at MMPRC headquarters.

2024: A Record-Breaking Year

In 2024, the Maldives welcomed 2 million tourists, achieving a 15% growth in tourism receipts and an 8% increase in government tax revenues. Extensive marketing campaigns, greater connectivity, and major events like ITB Berlin and ATM Dubai fueled this success. Accolades included being named the World’s Leading Destination for the fifth consecutive year and winning World’s Leading Green Destination for the first time.

2025: A New Direction

Visit Maldives is pivoting to content-driven marketing, emphasizing video campaigns, international partnerships, and targeted initiatives. New projects include the Visit Maldives Shop, Academy, and Content Portal, as well as “Visit Maldives Week” events in key markets like Germany and India. Exciting campaigns, such as “Burunu Boma,” the world’s largest sustainable fishing competition, aim to engage global audiences.

With a focus on sustainability, innovation, and collaboration, the Maldives is set to redefine its global tourism presence in 2025.