MMPRC and MATI Sign MOU to Strengthen and Enhance Collaboration

Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) and the

Maldives Association of Tourism Industry (MATI) today signed a Memorandum of

Understanding (MOU) to strengthen collaboration and amplify destination marketing

efforts. "We are delighted to formalise this important collaboration with MATI," said Ibrahim

Shiuree, CEO & MD of MMPRC. "MATI’s extensive industry knowledge and experience will

undoubtedly be an indispensable asset in strengthening our destination marketing efforts,

and their insights and support will be invaluable as we work towards achieving our strategic

objectives."

Ahmed Nazeer, Secretary General of MATI, echoed this sentiment, stating, "We have always

maintained a close working relationship with MMPRC and we hope that our understanding

today will serve to further solidify and enhance that relationship. Furthermore, it is our wish

that this collaboration can help to bolster MMPRC's Destination Marketing efforts, which are

undoubtedly crucial for increasing our destination's brand appeal and achieving our overall

performance targets."

Under the terms of this MOU, MATI will play an advisory role to MMPRC to aid in the

conceptualisation and formulation of destination marketing strategies, campaigns, and

tactics for the Maldives. Moreover, both parties will cooperate in sharing tourism-related

data compilations, analytical findings and insights.