Written by Visit Maldives
Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) is participating in Travel Trade Maldives 2022 events to connect with local and international tourism stakeholders.
TTM is an international travel trade show held in the Maldives, comprising hybrid activities and different events including TTM Connect, TTM Travel Summit, Awards and Gala Night. Every year, TTM sees over 3,000 pre-scheduled meetings held among over 500 travel trade professionals with over $1 billion worth of contracts discussed. This year, TTM Connect is being held at Meerumaa Conference Facility from 23rd-25th of August while the TTM Summit will be held on the morning of 25th of August at Crossroads Maldives. Following this, the TTM Awards and the Gala Night event are held at the same venue that evening.
The Chief Executive Officer and Managing Director of MMPRC, Mr Thoyyib Mohamed, is scheduled to address the TTM Summit on the topic of “Evolution of Destination Marketing” and will take part in a special panel discussion as an expert speaker. MMPRC is the destination partner of TTM 2022. Other partners include Ooredoo Maldives, IDEAS, Crossroads Maldives, Jalboot, Al Shaali Marine, HRS, Lotus Bike Shop, Red Creative, Medtech and Maldives Airports Company Limited (MACL).
President Ibrahim Mohamed Solih and his administration attach special significance to the development of tourism in the country. One of the greatest proofs of this is the tripling of the budget allocated to promote the Maldives as a tourist destination. President Solih and the governing agencies of this government were especially attentive to the safety and security of tourism workers and stakeholders in the industry. A shining testament to this is that in 2019, the Maldives welcomed 1.7 million tourists. Thanks to the firm and thoughtful decisions of the President and the incumbent government, the Maldives was able to successfully address the effects of the pandemic over the past two years. The reopening of the border in 2020 after only three months of closure, the swift vaccination of all industry stakeholders, and the development and implementation of sturdy safe measures all resulted in the Maldives being able to overcome the challenges posed by the COVID-19 pandemic.
The global Covid-19 pandemic had a long-lasting impact across all dimensions of the travel and tourism industry. Destination marketing organizations had to rethink and readjust marketing strategies to adapt to constantly evolving situations. MMPRC was at the forefront of marketing the Maldives as a tourist destination during the pandemic. MMPRC carried out 260 different marketing activities in 22 global markets last year, including fairs, roadshows, familiarization trips, marketing campaigns, webinars, and interviews. Since then, the Maldives has secured the title of the ‘World’s Leading Destination’ by the World Travel Awards for two consecutive years and has established itself as one of the most desired and popular destinations in the world. The hope is that the Maldives will successfully welcome 1.6 million tourists this year, as per the goal set by President Solih for 2022, and win the ‘World’s Leading Destination’ for the third year running.
MMPRC is participating in TTM Connect to meet and discuss possible partnerships and identify ways to promote the Maldives further globally with local and international travel trade partners. Through this event we will work to promote and market the Maldives as a tourism destination, our products and unique experiences awaiting tourists in the destination. Over 150 exhibitors including hoteliers, airlines and key stakeholders are taking part in this event while over 200 top operators from top 30 markets to the Maldives will be in attendance at the connect event.
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